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Luxury hotel chain hopes to open hotels in Dubai and Abu Dhabi

Luxury lifestyle brand Nobu Hospitality hopes to open hotels in Dubai and Abu Dhabi.

Four years ago Nobu said it was looking at opening hotels in the Emirates, although little progess has been made since then, apart from the signing of a non-binding letter of intent with Reem Investments to operate a hotel at Reem Island, Abu Dhabi.

“There’s no timeline for when we have to have [a hotel]," said Nobu Hospitality chief executive Trevor Horwell in an interview with Gulf News.

"Naturally, we’d like to have one very soon, but it depends on the location, the partners and a lot of things.”

Horwell said the location in each of the Emirates had not yet been decided and talks with developers were yet to begin.

Meanwhile, Nobu Hotel Riyadh is due to open in the first quarter of 2015 and another second hotel in the region in Bahrain, but it has not set an opening date and construction is yet to begin.

“We’re still going through the development plans for the property, so it’s in the early stages at the moment,” Horwell said.

Nobu Hospitality is owned by chef Nobu Matsuhisa who was in Dubai hosting cooking master classes over the weekend (16-18 October 2014).

The first Nobu hotel opened in Las Vegas in 2013. The group plans to open 10 hotels worldwide over the next three years, and aims to grow in the US, Europe and Asia, besides the Middle East.

There are 29 Nobu restaurants in the world, including one at Atlantis The Palm in Dubai.

Further announcements about the UAE hotel openings are expected before the end of this year.

Article Context: 
Story Relations: 
Report reveals 637 hotels under contract in MENA
Damac signs deal to expand Paramount Hotels
Case Study: Nobu Doha
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Published Date: 
Sunday, October 19, 2014 - 12:00
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Modified Date: 
Sunday, October 19, 2014 - 12:00
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