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Revealed: Hard Rock Hotel set for Marina 101

Hotel will occupy first 33 floors of Dubai's Marina 101 tower

NEWS, Projects, Abu Dhabi Financial Group, Dubai Marina, Hard Rock Hotel Dubai Marina, Hard Rock International, Marina 101, Sheffield Holdings
NEWS, Projects, Abu Dhabi Financial Group, Dubai Marina, Hard Rock Hotel Dubai Marina, Hard Rock International, Marina 101, Sheffield Holdings
NEWS, Projects, Abu Dhabi Financial Group, Dubai Marina, Hard Rock Hotel Dubai Marina, Hard Rock International, Marina 101, Sheffield Holdings
NEWS, Projects, Abu Dhabi Financial Group, Dubai Marina, Hard Rock Hotel Dubai Marina, Hard Rock International, Marina 101, Sheffield Holdings

The second-tallest building in the UAE will be home to the Hard Rock Hotel Dubai Marina.

Hard Rock International, along with Abu Dhabi Financial Group (ADFG) and Sheffield Holdings, announced this morning that the hotel will be housed in the Marina 101 development.

Projected to open in mid-2015, the 101-floor tower will be divided into three levels, the first of which is the 281-room Hard Rock Hotel, the collection’s first property to open in the Middle East, occupying the first 33 floors.

Hard Rock Hotel Dubai Marina will feature a soon to be unveiled club lounge and dining establishment on the 101st floor complemented by the brand’s signature world-class entertainment.

“As an ongoing effort to continue expanding the Hard Rock Hotels portfolio, we are thrilled to announce Hard Rock Hotel Dubai Marina with experienced partners like the Abu Dhabi Financial Group,” said Hamish Dodds, chief executive officer of Hard

Rock International. “We look forward to launching our hotel product to a region already familiar with and embracing of our cafe brand.”

“We are pleased to bring the Hard Rock Hotel Dubai to the Marina 101 development at a time where Dubai’s tourism sector is experiencing continued rapid growth,” said Jassim Alseddiqi, chief executive officer of Abu Dhabi Financial Group. “When choosing a hotel to be placed, we were seeking an iconic global brand boasting the same irreverent spirit as the destination it represents and found that in our collaboration with Hard Rock.” 

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