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Marina 101 to open in Q3 2015

Glass-floored tube lift will reach the top floor in 58 seconds

Hard Rock Hotel will take up the first 33 floors of the tower.
Hard Rock Hotel will take up the first 33 floors of the tower.

Marina 101 is 90% complete and is due to open in Q3 2015.

Despite original plans for the building to open before the end of 2014 and the current completion date set for Q3 2015, Abuali Shroff, chairman and managing director at Sheffield, remains positive.

"There's not much delay, about a couple of months which is normal for a building of such a huge structure," he said.

“There were lots of challenges, [but they’re] the challenges you face in the market. We came in to the recession time, and getting the right partners - these were the main challenges we faced, but it was not a problem.”

Only the top floors remain to be finished in terms of construction, and the finishing works. A glass-floored tube lift will be installed on the outside of the building, which will reach the top floor in 58 seconds.

"It is magnificent. I'm very proud of it,” said Shroff, as he showed Construction Week around the yet-unfinished 101st floor.

“We are on schedule, and, Inshallah, everybody will be very happy with it. This is [Sheffield’s] first building of this scale. I can only say that I'm proud.”

Despite now being a paid-up member of the ‘tallest building’ club, and admitting during an interview at CityScape Global 2013 that he would consider “going higher”, Shroff remains coy about Sheffield’s next projects.

“It is something we will plan post-completion - we will see what next is to be done,” he said.

The tower will include a Hard Rock hotel which will take up the first 33 floors of the residential tower, and possibly some of the top floors of the building for VIP rooms, it was announced on Monday.

The top floor - 101 - will house a Hard Rock lounge, club and restaurant, with 360 degree views over Dubai Marina and Palm Jumeirah.

Talking about the partnership, Shoff said “the iconic brand is perfect for an iconic building”.

“We are very happy to be associated with them," he added.

Hamish Dodds, chief executive officer of Hard Rock International, believes Dubai Marina is the ideal location for the Hard Rock’s first Middle East venture.

“I’m excited,” he said. “This is a market we have always aspired to come in to and it’s a question of finding the right partner, property and location and we’ve been able to do that.

“I think Dubai Marina is fortuitous. Our partner had this building under construction and they were looking for some special brand to help bring it to life and I think from our perspective, Dubai Marina is a pretty safe bet. You’ve got this huge concentration of Dubai Media City, a lot of entertainment and a lot of existing commercial and residential and hotel properties. There’s a natural energy in this area.”

The partnership was set up just a few months ago.

“We have been working on two things – formulating our contractual and legal agreements and working on the programme, development and design of the project,” said Dodds.

“We’ve got all of that behind us now, so now is a good time to share it with the pubic and get excited about it and get it open as soon as we can.”

Dodds’s aim is to turn the 101st floor into Dubai’s go-to club/lounge.

“We’ve already got some pretty advanced designs on how we’re going to programme that in to what we think should be maybe the best club/lounge aspirational destination for people in Dubai to go. They can eat, dine and dance with a view overlooking everything,” he said.

The building will be the tallest residential block in the world and is set for completion in Q3 2015. Of the 508 apartments, around 400 have already been sold.

 

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