The Big 5 boosts workshops by 1,375% in a year
The Big 5 2014 will deliver 55 free, CPD-accredited workshops, an increase of 1,375% over the four held at last year’s show
The Big 5 2014 will deliver 55 free-to-attend, CPD-accredited workshops, 51 more than were held in 2014.
Workshops at the event, which will take place in Dubai, UAE, next week, will cover technical, legislative, business, and vocational applications.
The 1,375% rise comes as part of organiser dmg events’ efforts to go “way beyond organising a trade event”.
“Last year, we had four educational workshops at The Big 5,” said Andy White, the show’s group event director.
“This year, we have 55 educational workshops, and every one of them is CPD accredited. This means that visitors who attend these workshops earn points that count towards their certified training, and help them maintain membership of professional bodies such as the Royal Institution of Chartered Surveyors (RICS) and the American Institute of Architects (AIA),” he explained.
Speaking at a pre-event press conference in Dubai, White said that whilst Middle Eastern construction professionals enjoy networking, The Big 5 cannot afford to become complacent in terms of the content that it offers.
“We believe that as Dubai positions itself as a hub for international events, conferences, and congresses leading up to Expo 2020, organisers like us should be focusing on the quality of the events that we deliver,” he told the audience.
“People in the Middle East love to attend events; they are far more enthusiastic about networking and learning than their counterparts in Europe. But as the industry becomes more mature in the Middle East, our audience will become far more discerning.
“It’s no longer good enough just to organise a trade exhibition with 1,000 exhibitors, and expect your visitors to turn up. High-quality educational content is essential, and I think that this year, The Big 5 will really raise the bar,” added White.
This year’s workshops will be organised in conjunction with high-profile bodies such as Dubai Municipality and the UAE chapter of the Project Manager Institute (PMI).
“When you have an audience that includes engineers, architects, and project managers, continual professional development is important to them, but it can also be expensive,” commented White.
“As an exhibition organiser, our aim is to inform, enthuse, and inspire our audience, and whilst we feel that we do this quite well, we believe there’s a lot more we can do,” he explained.