UK painting contractor Bell to set up shop in the UAE

The office is scheduled to open in the fourth quarter of this year, George Bell told COD.

UK-based painting contractor The Bell Group is planning to open an office later this year in Dubai, its chairman revealed to Commercial Outdoor Design this month.

The office is scheduled to open in the fourth quarter of this year, George Bell told COD.

The contractor, which is new to the region and whose business is mainly based in the UK, will begin with an office in Dubai, but is considering a second office in Abu Dhabi over the longer term.

Commenting on how the company plans to compete against coatings industry market leader Jotun, Bell said the company had partnered with Jotun on previous projects and hinted that partnering would be a likely avenue in the future.

"Yes, they have a large foothold in the marketplace in Dubai, but we may well work with them as well as against them in many areas here," he said.

The Bell Group works in all areas of the coatings industry including bridges, external maintenance, floor coatings, and fire protection.

The company mainly works in the UK. Approximately 5% of its UK business is residential, and the rest industrial and commercial, and the company expects a similar split in the Middle East, Bell said.

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