Fashion brand collaborates with Brahm
Rental apartments to become some of the most sort after in London's South West.
Interior designer Brahm has collaborated with premium fashion house, Pringle of Scotland, to design an apartment, inspired by Pringle's collection. With insight from Clare Waight Keller, creative director of Pringle, Brahm's interior design team has completed the newest rental apartment In Cadogan Square, SW1, London.
This is the first time that Brahm has collaborated with a fashion brand and the resulting design combines the Pringle signature style, fabrics and textures with Brahm's vision and flare for interiors.
Pierre Brahm, founder of Brahm, has championed the usage of Britain's ever-changing and growing creative talent across design and architecture, to create combined efforts of beautifully modern, spacious and utterly bespoke apartments.
"Our aim was to create an apartment that combines the exquisite designs and fabrics of a cutting edge fashion brand with the most up-to-date interior design principles," said Pierre Brahm. "We were delighted to collaborate with Clare Waight Keller at Pringle who, like Brahm, is at the forefront of creating beautiful elegant designs. So it was no surprise that the result of this partnership was such a success and I am delighted that Brahm designer rental apartments continue to be the exemplary choice for the affluent looking to rent in London."
The design for this apartment incorporates the mood and detail of trends seen on the Pringle of Scotland catwalk. Waight Keller incorporates layers of volume and graphic structure, punctuated through a combination of pleating details or ruffled shreds of satin, and oversized cashmere hand-knit cable cushions.
A palette of smoky hues from black to slate is placed against tarnished bronze and palladium silver, with inky burgundy and berry tones adding rich depth. Luxurious fabrications contrast velvet, hand enameled antique silver signature studs and grainy Italian leather with softest cashmere knits and silk satins.
To achieve this effect, Brahm has used outstanding unique features including intricate gold detailing inlaid in solid walnut paneling, new polish plaster techniques in colours never used before and dramatic curtains inspired by one of Pringle's signature pieces.