SDLG to grow both its GCC range and dealer network
Lars-Erik Eriksson discusses SDLG's first year in the GCC, and outlines the firms plans for 2015
Since its official Middle Eastern launch in the third quarter of 2013, SDLG has pulled out all the stops to make its mark on the local construction sector.
The Chinese machinery manufacturer and its regional partners have invested heavily in aftersales support, and with initiatives such as its sponsorship of the AFC Champions League, SDLG has gone to great lengths to strengthen brand awareness within GCC countries and those of the wider Levant.
As the company’s business manager for the Middle East, Jan-Erik Eriksson explained, these efforts appear to be paying off.
“2014 ended up being a very good year for SDLG in this region; we made significant deliveries in the latter part of the year,” he told PMV during his January tour of the Middle East.
“Our forecast for 2015 reflects this fact. We believe that this year, SDLG and its partners will achieve double-digit growth compared to 2014’s Middle East sales figures,” he added.
Even so, Eriksson was quick to point out that there is still plenty of work to be done. SDLG is currently running concurrent campaigns to expand both its Middle Eastern machinery offering and its regional dealer network.
“We are broadening the range of SDLG products available to customers in the Middle East,” revealed Eriksson.
“SDLG has more than 40 years’ experience in wheel loader production, but our expertise has grown. We want to enlarge our dealer network here in the Middle East. However, in order to do that, we cannot focus solely on wheel loaders. We have to make our full range of equipment available to the region,” he said.
To this end, SDLG and its partners plan to supplement the firm’s regional wheel loader selection with backhoe loaders, motor graders, and excavators. Ambitiously, Eriksson believes that this can be achieved before the end of 2015.
“We already have one of the best dealer networks in the Middle East,” he commented.
“I am convinced that our upcoming product introductions will be successful because I have complete trust in our dealer network.
“SDLG is the largest Chinese wheel loader supplier in the world right now, and for a decade, we have had an excellent affiliate in the form of Volvo. Even so, we would not have been able to grow without the support of effective local partners,” he concluded.