New7Wonders Cities status benefits Doha economy

Qatar's diversification away from the hydrocarbon sector is paying dividends and Doha's recently awarded status as finalist in the New7Wonders Cities status is proving to be highly beneficial to this end

Doha's status as one of the New7Wonders Cities is enhancing its move from hydrocarbon dependency.
Doha's status as one of the New7Wonders Cities is enhancing its move from hydrocarbon dependency.

Qatar’s diversification away from hydrocarbon dependency is further strengthened by the benefits of Doha being awarded one of the New7Wonders Cities status.

Doha, alongside Beirut (Lebanon), Durban (South Africa), Havana (Cuba), Kuala Lumpur (Malaysia), La Paz (Bolivia) and Vigan (the Philippines) was recently declared a New7Wonders Cities after a two-year selection process, including public voting.

Bernard Weber, founder-president, New7Wonders, said, “New7Wonders Cities will be a forum to discuss everything from urban planning to metropolitan governance, from architecture to tourism.”

Eamonn Fitzgerald, Head of Communication, New7Wonders, told The Peninsula how independent studies have shown New7Wonders winners, participants and finalists have been provided with “extraordinary opportunities” and elaborated: “A study in April 2010 by Pearson of London, publisher of the Financial Times, estimated $5bn in overall economic, tourism and brand image value for participants and winners in the New7Wonders of the World campaign."

In addition, a report published by the international consultancy Grant Thornton in April 2011 calculated $1bn in economic and employment value for the first five years after being a finalist in New7Wonders of Nature, coupled with a study published by JDI of South Korea in May 2011 which projected up to $1.8bn each in annual economic benefits for being successful in New7Wonders of Nature.

The country has witnessed positive developments in line with policies, capacity building, product development and global market exposure, with last year’s launch of Qatar National Tourism Sector Strategy 2030.

In addition to international conferences, exhibitions, sporting events and seasonal festivals, Qatar has launched a variety of  tourism products and services to attract more foreign visitors.

Recently, QTA opened more representation offices in Germany, Saudi Arabia and Singapore to cater to various regions, with plans to open offices in the US and Turkey this year.
 

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