Massar Solutions modernises cold chain fleet
The incorporation of GORICA semi-trailers into Massar’s vehicle fleet will help to both expand and modernise its cold chain services.
Abu Dhabi-based Massar Solutions has announced that it has incorporated GORICA semi-trailers into its vehicle fleet
Designed by Krone Reefer Body Semi Trailers and manufactured by the GORICA GROUP, the line helps modernise the vehicle rental, fleet and supply chain company’s cold chain fleet.
The 15-metre trailers are equipped with Thermo King SLX-400-50 chiller units. Capable of keeping produce frozen, chilled and fresh, the units operate at temperatures ranging between -20 to 18 degrees Celsius.
Commenting on the acquisition, Brent Melvin, Massar's GM of supply chain solutions, said: "Advanced, optimized logistics solutions are imperative to meet the challenges presented by transporting food and pharmaceutical products for long distances in a harsh climate.
“We decided to modernise our current fleet after careful consideration of our growing operational needs alongside our clients' requirements. We also chose technology that goes beyond the current regulatory standards in place.”
The technology is expected to help cut down the number of perishables lost in transit. Pointing to figures reported by the UN, one third of perishables is lost or wasted globally, a total of 1.3bn tonnes per year. Additionally, Massar expects that since UAE imports 90% of its food, and forms a critical part of a $9.4bn market that serves GCC and Africa, the logistics of supply chains become paramount.
Ivan Fornazaric, owner and managing director of GORICA Group shared: “Our aim is to offer a superior product that exceeds client's expectations and is the market leader is setting standards. The new GORICA designed by KRONE reefer does just this, and we are honoured to be able to partner up with a market leader such as Massar Solutions to be able to offer best solutions to the cold chain market."