Al Tayer holds Ford open day for UAE fleet owners

Al Tayer Motors has hosted its first fleet-focused open day, offering UAE customers hands-on time with a range of commercial vehicles including the 2015 F-150

Al Tayer Motors has held its first fleet-focused open day for UAE customers.

The Dubai-headquartered dealer – which in tandem with Abu Dhabi-based Premier Motors, represents Ford across the UAE – offered the Emirates’ fleet owners hands-on time with a broad selection of commercial vehicles, including the 2015 F-150 pickup truck.

Attendees also had the opportunity to try out Ford’s latest Expedition, a Ranger Wildtrak, and even a pair of Ford Trucks’ heavy-line models.

“The major focuses of this event were on the F-150 and the Expedition,” an Al Tayer spokesperson told PMV.

“We received positive responses about both of them. In addition, our fleet customers were able to try out other vehicles that are part of our range. Overall, it was quite a successful event,” the spokesperson added.

Although Al Tayer has held open days for its customers on previous occasions, this is the first time that the dealer has focused exclusively on UAE fleet owners. The dealer told PMV that it is considering making the fleet event a biannual fixture.

Before the track-based portion of the day, attendees were given an introductory presentation detailing the ways in which the 2015 F-150 and Expedition models have been improved over their predecessors. Al Tayer also used the event as a platform to promote Ford’s line of EcoBoost engines, designed to deliver greater levels of torque from smaller cubic capacities.

“The aim of this event is to allow fleet owners to spend a couple of hours with the Ford range,” commented the dealer. “This gives them a taste of how the vehicle performs, from the perspective of both drivers and passengers. They can gauge how the models handle, the comfort levels, etc. These are the things that customers are looking for when you’re talking about fleet. They want to gain an overall feel for what the vehicle is like."

In addition to the commercial lines, Al Tayer laid on a selection of Ford’s high-end passenger cars for trial, including a 2015 Mustang EcoBoost Fastback, and a Focus ST. The dealer also arranged for an expert driver to drift a Ford Cargo 1843T tractor head around the tarmac circuit.

For a comprehensive review of the Ford’s Ranger commercial pickup, check out the April 2015 issue of PMV Middle East.

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