Qatar: MAN sales growth of 50% in 2014
MAN Truck & Bus has shown steady growth within Qatar and according to Iyad Jaradat, general manager of Qatar International Automobile, this is attributable to competitive pricing and after-sales service.
In Qatar, MAN Truck & Bus saw a strong performance increasing their sales figures by 50% in 2014 compared to the previous year.
The positive sales performance comes on the back of a stronger brand perception and steady growth for the transport and construction sector and demonstrates the strong growth momentum for MAN moving into 2015.
Iyad Jaradat, general manager of Qatar International Automobiles, the exclusive MAN distributor in Qatar stated: "The highly competitive products and price winning after-sales services were the keys to our success in 2014.
"The strong increase indicates that QIA is always ready with the right offers and packages to react to the market needs and demands to secure the majority of orders and to maintain the market leadership. With orders delivered and scheduled for delivery within Q2 of 2015, QIA today can proudly say we are expecting 20% increase in the number of units to deliver to our customers compared to 2014.
"We hope the announcement of the national budget in April 2015, and the projects announced within the budget will launch another wave of demand for MAN trucks."
The brand has shown steady growth throughout the region and Franz von Redwitz, the new Managing Director of MAN Truck & Bus Middle East was elated with the performance of MAN in 2014 and said: "We have witnessed steady growth in the Middle East region in 2014 and see that in markets where MAN holds the market leadership, we were able to stabilise and even increase this position.”