Ajman Municipality takes delivery of LiuGong units
Gargash Machinery has handed over five LiuGong machines to Ajman Municipality-owned AIMS Group, with the prospect of further orders during 2015
Gargash Machinery has delivered five LiuGong machines to AIMS Group, the commercial arm of the Municipality & Planning Department of Ajman.
The units, which were handed over this morning at one of Ajman Municipality’s waste management facilities, include a LiuGong B320 tracked bulldozer, an 856 wheel loader, two 355A skid-steer loaders, and a three-tonne capacity forklift truck.
Depending on the number of projects undertaken – and providing the machines live up to their owner’s expectations – Gargash expects AIMS Group to order 20 to 30 LiuGong units during the course of 2015.
“It depends on demand, of course, but we expect to sell between 20 and 30 LiuGong machines to AIMS Group this year,” revealed Eng Ahmad M Husayyan, business development, sales, and aftersales manager at Gargash Machinery.
“As projects come to fruition, they will request more. I believe that today’s order will form part of a longer-term strategic relationship.
“The first five LiuGong machines will be used primarily for waste management purposes, but they have the potential to be deployed elsewhere. Through AIMS Group, Ajman Municipality conducts a broad range of applications, including facilities management, construction, and road building,” he explained.
This is the first time that a governmental body has purchased in LiuGong machinery in the UAE, and Benjamin Zhu, general manager of LiuGong Middle East, is confident that the deal will help boost sales outside of the public sector.
“We have a solid presence within the UAE’s private sector, but this is the first time that we have received an order from a municipality,” he told PMV.
“This is exciting news for us; it’s an opportunity to provide high-quality machinery to government. Obviously, the public sector does not order machinery in the same volumes as the private sector. Nevertheless, this is an excellent opportunity for us to demonstrate the capability of our products, and the high levels of aftersales support that we can provide in collaboration with Gargash,” Zhu added.
The deal comes just months after LiuGong partnered with Gargash Machinery. The UAE-headquartered firm became the Chinese manufacturer’s official representative in the Emirates during the last quarter of 2014. Indeed, it was due to Gargash’s competitive proposal that AIMS Group selected LiuGong over one of its rivals.
“It’s important to bear in mind that the selection process involved only LiuGong and Hyundai machines; no other brands were considered,” commented Eng Anis A Siddiqui, senior manager of fleet operation and maintenance at AIMS Group.
“The quality of both manufacturers was similar, but because of the Cummins engines, the transmission systems, and the types of application for which the units will be used, we decided to opt for LiuGong.
“This is the first time we’ve chosen LiuGong. We were thinking of choosing Hyundai, but Gargash came to us with a more competitive proposal,” he said.
Siddiqui added that the initial cohort has been purchased for trial and testing purposes. AIMS Group’s decision on whether to order further LiuGong units will depend on project demand and the performance of its first five models.
For full coverage of the deal, including additional perspectives from AIMS Group, Gargash Machinery, and LiuGong, check out the May 2015 issue of PMV Middle East.