Firm claims UAE wastes 3.3m tonnes of food yearly
Massar Solutions says around a third of all food produced and imported in the UAE is dumped every year
Massar Solutions, a vehicle rental, fleet and supply chain management company, estimates that $3.53mn (AED 13bn) worth of food produced and imported in the UAE is wasted every year.
Equating to roughly 3.27m tonnes out of a total of 10m tonnes mobilised in the GCC country per year, Massar believes the implementation of intelligent logistics will help curb the high levels of food wastetage.
“The figures speak for themselves, and highlight the need for the industry to look at responsibly reducing food waste throughout the supply chain process,” explains Brent Melvin, Massar’s general manager of Supply Chain Solutions.
“F&B fleet operators play a critical role here, just as much as production and distribution companies … there is an urgent need to increase the level of efficiency of F&B fleets and logistics operations.”
The general manager went on to explain that the level of efficiency expected in terms of logistics, could be achieved through the adoption of enhanced storage technology. He added that roughly 5% of food loss could be mitigated through, “intelligent logistics, which includes real-time checks and proper driver training”.
Massar’s own fleet includes 20 GORICA designed Krone Reefer Body Semi-Trailers, which feature a telematic system. Comprised of a variety of monitoring interfaces, the system allows the company and its clients to observe engine and driver performance, trailer temperature and payload condition, travel time and progress.
“Telematics can alert management and drivers immediately when the temperature in the trailer is too low or too high so that they can address the issue then and there,” explains Melvin.