Hotel sector spurring demand for hygiene products

The Middle East’s tissue market is expected to see an average annual growth rate of 6.5% from 2013 to 2023, a new report revealed

Chandan Singh, group COO, Dhofar Global
Chandan Singh, group COO, Dhofar Global

Growing in parallel to the fierce development of the region’s ever expanding hospitality sector, hygiene products are projected to see significant growth in the coming years.

In particular, the Middle East’s tissue market is expected to see an average annual growth rate of 6.5% from 2013 to 2023.

The figures were taken from RISI’s Outlook for World Tissue Business Forecast, which also shared that the tissue business has displayed a positive growth of 8.9% annually since 1993.

Commenting on the prospects for the sector, Chandan Singh, group COO, Dhofar Global, said: “These are truly exciting times for the hotel sector, and we are looking to positively contribute to this booming industry through our quality offerings.”

Dhofar Global was present at this year’s edition of the Hotel Show, where the supplier of hygiene care products showcased its Save Plus range. A recycled tissue brand, the range’s production process boasts no chlorine, bleaching chemicals or polluting waste. Additionally, each tissue is created without the use of chemical substances, which in turn strengthens fibres.

“Another trend we are exploring is colour magnet which means identifying tissue with colour codification, such as white for guests, blue for food preparation and green for general purposes. These are only a few of our initiatives in our never-ending quest to provide creative and original products that will meet our client’s distinguished guests,” added Singh.

In the lead up to World Expo 2020, UAE is expected to draw over 20 million visitors a year and open an additional 100,000 rooms for the event.

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