UAE's Al Ahli to build cinema-themed park in Dubai
Al Ahli Holding Group's CEO, Mohammed Khammas, confirmed the company is set to launch a themed resort park in Dubai soon
Dubai will soon be home to a new themed resort, with speculation the project will revolve around the movie industry.
Mohammed Khammas, CEO of Al Ahli Holding Group (AAHG), confirmed the Dubai conglomerate is currently working on plans for a themed resort project, with details due to be announced imminently.
“You’re literally walking through a story, no matter what the intellectual property is, from before you enter lobby, all the way through,” Khammas said in an interview with Arabian Business.
“Everybody gets a heavily themed experience, from people who are serving them in the restaurant, to the front desk, all the way to the valet.
"I believe this is a space that’s currently lacking regionally, and we will have an international roll-out for that,” he added without giving exact details of the theme the resort will be built around.
However, speculation is rife it will be focused on the movie and entertainment sectors as AAHG already has very strong links to Hollywood and the film business.
AAHG has direct links to Hollywood through its investment in Marvel ten years ago. "When I started off with [an investment in] Marvel back in 2005 — ten years ago — no-one would have guessed that it would have been sold to Disney for $4.5bn [in 2009] and now be valued at somewhere around $8bn,” Khammas said.
The initial foray saw the company develop relationships with not only studios like Marvel and Disney, but also Warner Bros, Lucasfilm, Fox Studios and Sony.
“We have a creative office in Los Angeles, in Burbank, which deals with all of the studios, but it also deals with more bricks and mortar development, like theme parks and themed hotel developments, and themed environments.
They were one of the key responsible entities within the group that developed Comicave Retail [in Dubai Outlet Mall] — the largest comic book and collectibles store in the world today at 17,000 square feet,” he added.