Panasonic signs on with SABIC to tackle ME growth
The consumer technology manufacturer will collaborate with SABIC’s Home Of Innovation growth initiative to enhance its presence in Saudi Arabia and the rest of the Middle East
Panasonic Marketing Middle East & Africa has announced that it will work closely with SABIC’s Home of Innovation growth initiative.
The firm will join 40 other global, regional and local manufacturing companies that have entered into a strategic marketing relationship with SABIC to introduce industry-leading technology in Saudi Arabia and the Middle East region.
Commenting on the collaboration, Awadh Al-Maker, executive vice-president, Technology and Innovation, SABIC, shared: “We look forward to collaborating with these companies to seek cost-effective, high-performance solutions that meet customer needs and increase demand for the design, manufacturing and purchase of new products in the Kingdom.”
Companies participating in the initiative will be granted access to SABIC 's Home of Innovation facility in Riyadh's Techno Valley. A demonstration home will be present onsite, a mock setup to showcase comfortable and sustainable living technologies for visitors. Futhermore, the site will also have a collaboration centre where industry leadders can come to together to discuss market challenges, exchange ideas and seek partnership opportunities.
Panasonic is expected to bring its range of sustainable technologies to the market. These include its LED lighting systems, refrigerators, cooking appliances with energy saving sensors and air purifiers coupled with ECO NAVI, an energy conservation technology.
Tatsuya Kumazawa, Director, Eco Solutions Category, Panasonic Marketing Middle East & Africa, said: "As the Kingdom of Saudi Arabia and other Middle Eastern countries increasingly commit to sustainable policies in various industry sectors like construction and energy, we are able to support these industries with our innovative, energy saving and environment friendly solutions for B2B and B2C sectors."