Custom made

Horst Design provides Lester's with a new prototype store design.

Horst Design International (HDI), based in Cold Spring Harbor, New York, recently renovated the former 15 000 ft2 Tower Records store in Huntington, and transformed it into the largest facility of the Lester's family owned fashion emporium.

Using architectural solutions and sophisticated details, the new prototype design features expanded departments, and broader selections of designer apparel.

"The theme for Lester's is to unify the varied departments in the store with a common architectural vernacular that exudes the fashion apparel. Our objective therefore, was to continue to move the organisation forward with an interior environment that compliments its trend setting merchandise," said Doug Horst, president of Horst Design.

"We designed an open, contemporary space that easily guides shoppers down variegated platinum colored - checkerboard patterned main aisle going from the front to the back of the store," he added.

Highlighting the walkway of the store is a row of hanging white globe lights, sculptured columns and visual features. Curved walls create open arches, while back-lit features, architectural screens, add interest throughout the store.

"The decorative ceilings incorporate a variety of lighting sources to showcase the merchandise in a dynamic fashion. Lester's signature colours of a muted neutral palette (taupe, tan, black, white and grey) serve as a backdrop to showcase the various product lines," said Horst.

"This colour scheme is very simple, and mostly muted so as to both; compliment the specific product mix and to allow the product to stand-out in its merchandising environment," he added.

In addition, each department has its own motif and image with distinctive flooring, a myriad of lighting sources, and wall coverings, all custom designed by HDI.

"All the furnishings and fixtures inside the store were designed by HDI for specifically for Lester's. Because the store is rather large, it has several focal points that lead the customer throughout the store in a planned progression - starting right from the entrance. The fixtures were made up of renewable green products, such as; recycled steel, recycled glass, eco-resins and plastic laminates," said Horst.

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