Big 5 2015: Andy White, dmg events
Andy White, vice president of dmg events Middle East & Asia, reveals why he and his team anticipate 10% growth on last year's Big 5 iteration
The brains behind The Big 5 2015 are already hailing this year’s show as a roaring success – and the curtains have yet to be lifted at the event.
With more than 2,800 exhibitors, 75 free continuing professional development (CPD) workshops, a design summit, Gaia Awards 2015, and live product demonstrations, the event promises to offer plenty of fodder for construction professionals from the Middle East and beyond.
In the run-up to the trade show, Andy White, vice president of dmg events Middle East & Asia, reveals that he and his team anticipate 10% growth on last year’s iteration.
dmg events is the company responsible for The Big 5 series of construction shows. The firm’s flagship UAE event will take place from 23-26 November, 2015 at Dubai World Trade Centre.
“In 2014, we had around 80,000 visitors from 147 countries. We would definitely like that to increase,” says White, who adds that almost 70% of the show’s business comes from its international pavilions. National pavilions account for the remainder.
“We have two new international pavilions this year, from Denmark and Peru,” the event organiser tells Construction Week. “We have 33 national pavilions, which is an increase on 2014. Dubai has been gaining mileage in countries worldwide, hence we have seen [increased attention from] everyone.”
Citing a report published by Ventures Onsite for The Big 5, White says: “Major infrastructure projects in Saudi Arabia and the UAE have and will continue to drive diversification, but what we’ve also seen is large-scale investments being sustained across the other GCC nations.”
The Ventures report, titled GCC Construction Industry – Trends and Challenges for 2015, says the value of contract awards in 2015 in the GCC could surpass $194bn. White mentions: “A lot has been said about how oil prices might affect construction markets. But each of the GCC nations has continued to invest heavily in infrastructure, housing, and healthcare.”
To cater to steadily increasing demand for certified equipment, building materials, and expertise, this year’s The Big 5 will be bigger than ever before. The upcoming show will fill Dubai World Trade Centre’s brand new hall space with a section called ‘The Big 5 Focus’.
White explains: “The Big 5 is the global meeting place for the construction sector and The Big 5 Focus has been designed to make it easier to find certified products that are available locally.”
He also adds that this year, visitors will see a lot of exhibitors from Europe and France. “We’re very proud to see an increasing number of exhibitors from countries where construction is slow. In Europe particularly – Italy, Spain, Greece – there’s very little construction. The companies there that are making products are looking at the Middle East.”
In addition, the 2015 event will feature 75 workshops, which will offer free training and education. “All those who attend will receive CPD points, which they can use it for further professional development,” says White.
“We have decided to launch the The Big 5 in Indonesia this year, and next year, we will be looking at Kenya,” the dmg VP concludes.