Five minutes with: Zoran Bankovic, Herz ME
Managing director of Herz Middle East, Zoran Bankovic, talks about the strategic importance of The Big 5 and the products that his company will be showcasing during this year’s event
What levels of response have you enjoyed following previous editions of The Big 5?
Herz commenced its Middle East operations three years ago, and has witnessed upward growth ever since. We have participated in The Big 5 for several years, and have been very happy with the responses we’ve received from the trade show.
For our company, this is “the event” when it comes to the Middle East and North Africa (MENA) region. Last year we welcomed some visitors from Australia and New Zealand who preferred to come to the UAE than visit Europe.
What products are you planning to exhibit at The Big 5 2015?
We will showcase specialised products for chilled water systems such as pressure-independent control valves (PICV), pre-packaged fan-coil valve units (we call this line ‘Connect4’), and commissioning centre terminal unit manifold systems, to name a few.
Who are you looking to reach at The Big 5?
Our major targets this year will be MEP project designers, project management companies, MEP consultants, and contracting firms from across the region.
We also intend to identify potential distributors for Herz products in the Middle East.
We are expecting to receive visitors from across the GCC; people with whom we can look to form partnerships in the future.
What do you expect to gain by exhibiting at this year’s show?
We are awaiting confirmations on many commercial and residential projects in the region.
Our goal is to reach the maximum number of people active within the Middle East’s HVAC industry, and to demonstrate our quality products.
We also expect more consultants to visit us since the entire senior management team will be present at our exhibition stand.
What are the latest trends and innovations that you are witnessing within your product sector?
Demand for energy-efficient products is increasing within the Middle East’s HVAC sector.
Another interesting trend that we have witnessed in Europe – and that we are now witnessing in the Middle East – is increased demand for prefabricated units.
Plug-and-play models are becoming more popular as they help to minimise the number of errors that occur at the project site.