Samsung targets ME with air conditioning products

Korean firm will launch four products in the UAE, Saudia Arabia, and Turkey in the first quarter of next year

BK Yoon, president and CEO of consumer electronics at Samsung Electronics
BK Yoon, president and CEO of consumer electronics at Samsung Electronics

Samsung Electronics is to launch four new air conditioning products in the Middle East by the first quarter of next year, one of the company’s top executives has revealed.

BK Yoon, president and CEO of consumer electronics at Samsung Electronics, told MEP Middle East that Samsung would be targeting Dubai, Saudi Arabia, Abu Dhabi and Turkey in the first instance.

The products in question are the 360 Cassette air conditioning unit, DVM Chiller, next generation DVM S 30HP, and new side discharge VRF unit – the DVM S Eco 14HP.

“Of course other markets are important but considering the market situation and the market regulations we are first going to focus on those markets, said Yoon . “Regarding the four new products, they will be available in the Middle East market by Q1 next year.”

Yoon said the products has been adapted to cope with hot climatic conditions found in the Middle East.

 He said: “The Middle East market requires a very different extreme specification because of the harsh environment and we have come up with desert versions so that they can withstand the heat in the environment.”

The company has held talks with a “top tier” developer but Yoon declined to reveal who it was. However, the he did say that it had been discussing getting involved in a smart cities project.

This is potentially significant given that Dubai is leading the way with smart city development through its $9.5bn Desert Rose sustainable city scheme.

The planning of the city, which will be in the shape of a desert flower, was approved by Dubai ruler Sheikh Mohammed Bin Rashid Al Maktoum last year, and construction is scheduled for early 2016.

“Dubai has smart city projects that we have been continuously talking about with the developer, said Yoon. “They visited our company to look at our company smart city strategy – so we have already had an opportunity to share our vision.”

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