Imdaad drives blood donation campaign in Dubai
Held at the IFM provider’s Jebel Ali HQ, the initiative saw the collection of blood for donation to the Latifa Hospital in Dubai
IFM provider Imdaad recently hosted a blood donation campaign at its Jebel Ali headquarters.
Under the theme 1 Pint of Blood can Save 3 Lives - Give the Gift of Life, Donate Blood, the CSR initiative collected blood donation which were handed over to Latifa Hospital in Dubai.
Imdaad’s blood donation campaign aims to raise awareness of the importance of regular blood donation among employees, particularly on the short shelf life of blood which lasts 42 days under refrigeration.
Latifa Hospital typically utilises donated blood with thalassaemia patients, as well as medical cases where reserves are needed.
These include road accidents, open-heart surgeries and health complications.
Jamal Abdullah Lootah, CEO, Imdaad, said: “Imdaad has a highly active CSR division which has organised programs as well as supported several initiatives to contribute to the betterment of society."
The recently held campaign was organised on similar lines to collect healthy blood for eventual use in times of emergencies for saving lives.
He added: “We are overwhelmed by the huge response received from all our departments and thank them for making the campaign a great success.
"The campaign also raised awareness about blood donation as a healthy exercise and encouraged our employees to donate blood on a regular basis.”