Dubai Properties' first launch at Serena sold out

The 761,804 sqm master-development in Dubailand, Serena will be developed across five phases

Targeting the affordable housing segment, Serena was released to the public at competitive prices.
Targeting the affordable housing segment, Serena was released to the public at competitive prices.

Dubai developer Dubai Properties (DP) announced that the release of the first phase of its new community, Bella Casa at Serena, was sold out on launch day.

Targeting the affordable housing segment, Serena was released to the public at competitive prices.

The flexible three years payment plan, integrates easy installments, making the purchase accessible to families and investors wishing to own homes in Dubai, and offering them a vibrant lifestyle in a new community.

Marwan Al Kindi, executive director of sales and sales operations said: “The response to the launch of Serena is an indication of a positive and healthy real market in the UAE, and another testament to the robust demand on the affordable housing segment in the country."

“We are proud that Dubai Properties is paving the way for the affordable housing segment in the UAE, as we play a key role is reinvigorating the real estate sector, while supporting the economic diversification in the country,” he continued.

The 761,804 sqm master-development in Dubailand, Serena will be developed across five phases and with the first phase, Bella Casa, anticipated to be complete by Q3 2019.

Consisting of landscaped rows of four to six units, phase one consists of two- to three-bedroom townhouses and three-bedroom semi-detached villas, the new and smartly designed concept brings Spanish architecture in the heart of the community.

In close proximity to Downtown Dubai, Serena has direct access to Emirates Road, and will feature a variety of amenities comprising recreational facilities, swimming pools, gym, play areas, and a healthcare facility.

 

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