Ducab opens fire campaign with Dubai Civil Defence

Cable manufacturer and Dubai Civil Defence promote crucial fire safety message at Middle East Electricity 2016

Ducab will be running seminars over all three days at Middle East Electricity 2016.
Ducab will be running seminars over all three days at Middle East Electricity 2016.

Ducab announced the launch of the PowerOverFire campaign for 2016 with the Ducab Truck in partnership with Dubai Civil Defence (DCD). 

Ducab’s PowerOverFire initiative was launched in 2013, with a mobile roadshow in a custom-branded 40-foot truck that travelled the UAE to distribute information to general public, dealers and retailers in the electrical product supply chain.

The truck features touch-screen kiosks and a classroom for seminars to raise fire safety awareness with all visitors. This campaign is held in association with the general directorate of Civil Defence, UAE Ministry of Interior and aimed to target contractors, retailers and the general public.

On this occasion, Major General Rashid Thani Al Matrooshi, director general, Dubai Civil Defence said, “DCD is keen to promote sustained cooperation with partners from the public and private sectors to ensure implementation of safety standards at all locations in all circumstances.”

Andrew Shaw, managing director, Ducab said: “At Ducab we believe that fire safety is a collective responsibility and with this campaign we aim to address the issues of faulty, counterfeit and unapproved cables and wiring in the UAE building and construction industry. We continue to support DCD to advance the conversation on fire safety and we will do our part to ensure that the importance of correct specification and installation of certified wire and cables is communicated to all parties in order to potentially save lives and avoid loss of property.”

Post the summit, the truck will continue to tour other GCC countries to provide an interactive learning experience on fire safety in key areas such as industrial zones and construction sites.

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