Khudairi signs Shell Lubricants distribution, Iraq
Prominent Iraq equipment distributor adds premium lubricant range to its product portfolio
Khudairi Group has been appointed as the macro-distributor of Shell Lubricants in Iraq following a signing ceremony in Dubai.
The agreement will see Khudairi Group’s subsidiary, Al Khudairi Distribution Company, distribute Shell’s complete range of motor and industry lubricants in Iraq – including products aimed at heavy-duty transport, mining, power generation, general engineering and also consumer motoring.
Aziz Khudairi, chairman and CEO of the Khudairi Group, said: “The partnership with Shell is testament to our long standing commitment to excellence. We are confident that Shell’s technology will allow us to continue delivering premium products with high quality service to our Iraqi consumers.”
Amr Adel, GM for Shell Middle East, added: “The decision to partner with Khudairi Group will ensure further growth of the company’s premium lubricants brand in Iraq.”
The agreement with Shell is the latest in a series of deals signed by the Khudairi Group the last six months that have seen it sign both a franchise agreement with Hertz Equipment Rental Corporation (HERC) and a distribution agreement for Terex’s Genie-branded aerial work platforms in Iraq.
The HERC franchise expanded the group’s rental offering to include one of the largest light to medium equipment fleets in the country across, energy, construction and industrial customers.
The Khudairi family began trading vehicles and equipment in 1963 when it became the first dealer in Iraq for General Motors and Volvo, Subhi Khudairi (senior) established the Al Nadir Trading Company.
Today, the group is led by Aziz Khudairi and his two sons, Subhi Khudairi and Mohammed Khudairi, and employs over 250 full-time employees across its offices in Baghdad, Basra, Erbil, Sulaymaniyah, Amman, Dubai and Houston. It is also the dealer for John Deere and Sany construction equipment.