Video: The story behind Dubai Expo 2020's new logo

Do you know the story behind Dubai Expo 2020's new logo?

In March 2016, Vice President and Prime Minister of the UAE, and Ruler of Dubai, HH Sheikh Mohammed Bin Rashid Al Maktoum, launched the official logo of Dubai Expo 2020.

The logo has been inspired by a 4,000-year-old ring found at an ancient archaeological site in the Al Marmum area of Dubai.

According to Arabian Business, the Saroug Al Hadeed site, where thousands of rare artefacts dating back to the Iron Age have been found was discovered by Sheikh Mohammed in 2002.

The logo's launch event was held at the Dubai Fountain in Downtown Dubai.

Scroll down to see a video of the story behind Dubai Expo 2020's new logo. 

Most popular


Deadline approaches for CW Oman Awards 2020 in Muscat
You have until 20 January to submit your nominations for the ninth edition of the


CW In Focus | Inside the Leaders in KSA Awards 2019 in Riyadh
Meet the winners in all 10 categories and learn more about Vision 2030 in this
CW In Focus | Leaders in Construction Summit UAE 2019
A roundup of Construction Week's annual summit that was held in Dubai this September

Latest Issue

Construction Week - Issue 765
Jun 29, 2020