Danube speaks up on $82m Dubai Ritz homes rename
The developer had no intentions of causing "trademark infringement", a company official says after CW reported on the residential project's rename last week
Danube Properties confirmed its Ritz development in Dubai has been renamed due to trademark infringement.
Earlier this month, Construction Week reported that Danube's $81.6m (AED300m) residential project has swapped its Ritz moniker for Starz.
At the time, Danube did not respond to Construction Week's query for further details.
Danube Properties has now confirmed the project has been renamed for legal purposes.
Aatif Rahman, general manager of Danube Properties, said: “We had named our fifth project Ritz Tower by Danube after securing NOCs [no-objection certificates] and approvals from all relevant authorities.
"Later, it was [discovered] that the name clashed with another registered trademark," he continued.
Rahman said Ritz was renamed due to Danube's desire to "mature" its brand identity for each project.
"We never had any intentions of [causing] trademark infringement, and the fact that our entire project portfolio carries ‘by Danube’ as a postfix is testimony to that.
"Upon being informed about the matter, we immediately decided to rename the project to Starz Tower By Danube given our long standing association with Bollywood stars.
"There were no legal proceedings whatsoever as we mutually and amicably decided to change the name," Rahman continued.