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Emaar announces 35 new hotels for Middle East

Emaar Hospitality has unveiled plans to open 35 new hotels across the Middle East under its three flagship brands, The Address Hotels + Resorts, Vida Hotels, and Rove Hotels

Emaar Hospitality plans to open 35 new hotels across the Middle East under its flagship brands, The Address Hotels + Resorts, Vida Hotels, and Rove Hotels.
Emaar Hospitality plans to open 35 new hotels across the Middle East under its flagship brands, The Address Hotels + Resorts, Vida Hotels, and Rove Hotels.

Emaar Hospitality has announced plans to open a total of 35 new hotels across the Middle East.

The projects will be built under the developer’s three flagship hospitality brands, The Address Hotels + Resorts, Vida Hotels, and Rove Hotels.

The news comes on the opening day of Arabian Travel Market (ATM) 2016, which is currently taking place at Dubai World Trade Centre (DWTC).

Commenting on Emaar Hospitality’s expansion plans, corporate director Chris Newman said that the developer would open additional properties in Dubai, and sign new management contracts to operate hotels and serviced residences in Fujairah, UAE, and Saudi Arabia.

Emaar has also signed management contracts for hotels and serviced residence projects in Bahrain, Turkey, and Egypt.

Newman said: “IN just eight years since our inception, we have developed three compelling hotel brands with distinctive niches. Today, we are taking our home-grown expertise to international markets and newer geographies.

“The scope and scale of our expansion is set to establish Emaar Hospitality Group as a premier provider of world-class hospitality, not just in the UAE but globally,” he concluded.

ATM 2016 will continue until Thursday, 28 April in Dubai, UAE.

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