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Averda partners with Uber to tackle e-waste

As part of the celebration for Earth Day 2016, the two firms collected unwanted electronic items from across a variety of Dubai businesses and residential areas.

Over the four hour duration, roughly 64kg of electronic waste was collected and disposed of by Uber drivers.
Over the four hour duration, roughly 64kg of electronic waste was collected and disposed of by Uber drivers.

In celebration of the recent Earth Day 2016, Averda and Uber partnered together to host a recycling initiative aimed at targeting electronic waste.

A group of five UberRECYCLE vehicles were tasked with collecting unwanted electronic items from across a variety of Dubai businesses and residential areas.

Over the four hour duration, roughly 64kg of electronic waste was collected and disposed of by Uber drivers. These included mobile devices, desktops & laptops, DVD players, toys and hairdryers.

According to figures released in 2014 by the United Nations University Institute for the Advanced Study of Sustainability, the annual supply of toxins from e-waste comprises of 2.2 Mt of lead glass, 0.3 Mt of batteries and 4 kt (kilo tonnes) of ozone depleting substances.

Philippa Charlton, Averda’s marketing director, said: “Across the world there is a large portion of e-waste that is not collected, treated and disposed of appropriately and one of our key objectives is to play an active role in the responsible collection, treatment, recycling and disposal of e-waste across all the markets Averda operates in”.

Chris Free, Uber UAE general manager, said: “Averda is the leading waste management company in the region and continuously looking for ways to be sustainable - which is also in line with Uber's vision.

“Uber launched this campaign in partnership with Averda to bring awareness to the hazardous impact of e-waste and wanted to use the ease and convenience of the app to make it easier for people to recycle”

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