UAE-based LBS inks MENA cable distribution deal
UAE-headquartered Liberty Building Solutions has been appointed as the exclusive MENA distributor for UK-headquartered Barton Engineering’s cable management system
Liberty Building Solutions (LBS) has been appointed as the Middle East and North Africa (MENA) distributor of UK-based Barton Engineering’s cable management system.
LBS, a Jebel Ali Free Zone-located subsidiary of Liberty House Group, now holds exclusive rights to stock and distribute the UK-manufactured cable management conduit and accessories.
Under the terms of the agreement, LBS will also continue to stock and sell complementary electrical power and distribution items from brands including Longmore and Hayes.
Commenting on the distribution contract, Richard Botting, chief executive officer of Liberty Building Solutions, said: “Barton and the other cable management ranges enjoy a strong brand reputation in the Middle East. The products have a proven track record of performance in this harsh environment, which combines the extremes of heat, salinity, humidity, and dust.”
The Barton Engineering brand, which has been present in the Middle East for more than 30 years, has been used on a number of the region’s flagship projects, including Burj Khalifa, Ferrari World, Dubai Opera House, and Al Ain Hospital in the UAE; Qatar National Museum and Mall of Qatar in Qatar; and King Faisal Air Base in Saudi Arabia.
“At Liberty Building Solutions, we also have a team that has a considerable amount of knowledge of the ranges and their applications,” said Botting. “This expertise, combined with our excellent working relationships with key clients in the region and their requirements, places us in an excellent position to provide solutions of leading quality.”
In November 2015, Liberty Industries Group purchased the assets of Caparo Industries, including the Barton Engineering brand.
From March 2016, LBS has been distributing the entire Barton, Longmore, and Hayes ranges of cable management products across the MENA region.
Douglas Dawson, CEO of Liberty Industries Group, added: “In establishing Liberty Building Solutions, our group is delivering the all-important continuity of supply to the many prestigious clients already using Barton, Longmore, and Hayes across the MENA region. We also look forward to assisting many more new customers, and have plans in growing our product and service offering.”