SDLG triples volumes in India in just five years

Volvo-owned Chinese brand SDLG finds considerable success with its wheel loaders and graders

Sanu George, business head for SDLG in India.
Sanu George, business head for SDLG in India.

Since the start of its Indian operations in 2010, SDLG has grown it sales volumes from a handful of machines into the hundreds, with 2015 delivering 200% volume growth on its first year of operation.

And so far, 2016 is already shaping up to be the next best year for the company – and one that will build the momentum of 2015, which already exhibited 35% growth on the previous best year.

The two classes of wheel loaders sold in India, the LG936L and LG938L in the three-ton class; and the LG958L in the five-ton class, are the most popular product in the country.

They have proved particularly popular in dockside applications at India’s ports, where their reliable performance had made them profitable, but equally where the shorter working lives of equipment in the sector is less of a concern given SDLG’s cost effective proposition and fast return on investment.

Low fuel consumption by the loaders is also making them popular in other applications, including work at ready mix concrete or metal crushing plants, or in industries associated to road building.

The machines are equipped with Tier III engines, with power outputs ranging from 97kW at 2,200rpm to 160kW at 2,000rpm, and bucket capacities from 1.5m3 up to 4.5m3.

In addition to the wheel loaders, the G9190 grader has proved popular on job sites across India.

Powered by a Tier III Deutz engine providing 146kW at 2,100rpm, and with a 3.63m blade that allows it to cover more ground in a single pass, the G9190 delivers real performance on highway projects.

As India continues towards its goal of creating 30km of new road a day over the course of this year, Sanu George, business head for SDLG in India, comments: “In 2016 we expect greater interest in SDLG road machinery as existing projects look to boost productivity and new projects come on line.

“We are also expecting growing demand for wheel loaders in the mining and quarrying industries, together with ongoing interest from the ports sector.”

Alongside its offering of robust and reliable products in a cost-effective package, SDLG credits its success to the role of its dealer network of 14 established equipment companies across the country.

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