Volvo CE paints pavers pink for cancer awareness

Volvo Construction Equipment supplied two pink P6870C ABG pavers to a UK contractor in aid of cancer awareness

The paver also features a blue and pink cancer ribbon on either side.
The paver also features a blue and pink cancer ribbon on either side.

Volvo Construction Equipment (CE) has supplied two pink P6870C ABG pavers, after the unique finish was requested by a UK contractor, Aggregate Industries, in aid of cancer awareness and research.

The livery of the paver, which also features a blue and pink cancer ribbon on either side, was designed by Aggregate Industries manager Craig Flowers and Volvo CE product manager Kevin Peck.

“Everyone knows someone who has been touched by cancer in one way or another,” said Flowers. “If our pavers result in just one person going to the doctor for a check-up, then it’s worth it.”

The pink pavers were part of a ten-unit order for Aggregate Industries, which currently operates a fleet of 46 Volvo ABG pavers – the largest fleet in the country.

The machine will remain in its distinctive pink wrap for approximately one year and will operate throughout the UK on projects ranging from small works to large motorways.

“It’s not every day you’re asked to paint a paver pink,” mused David Munns, sales director of Volvo CE GB. “Social responsibility is a common value of Volvo CE, so we jumped at the opportunity to support Aggregate Industry and cancer awareness.”

Aggregate Industries’ dedicated paving crew are equally excited about the additions to the fleet.

“I’m really looking forward to getting the paver onsite and communicating the awareness message to all the passing traffic,” said crew member Andy Bates. “I feel privileged to be able to support this great cause by operating one of the two pink pavers.”

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Construction Week - Issue 767
Sep 01, 2020