UAE: GBM inks $27m ICT deal for Jewel of the Creek

GBM will be using Cisco Systems’ latest technology including mobility and analytics for the project

Jewel of the Creek is expected to be ready by September 2017.
Jewel of the Creek is expected to be ready by September 2017.

IT solutions provider Gulf Business Machines (GBM) has signed a Information and Communication Technology (ICT) partnership for the Jewel of the Creek Project.

The $1.1bn (AED4bn) project by Roda Hotels, the hospitality subsidiary of the Dubai International Real Estate, is expected to be ready by September 2017.

The value for the deal is estimated at over $27.2m (AED100m), and it includes execution of the complete ICT package featuring LAN, Wireless, IP Telephony, Security, Structured cabling, Guest Room Management System, Access Control & Audio Video.

GBM will be using Cisco Systems’ latest technology including mobility and analytics. Additionally, the company will be accountable for the supply, installation, testing and commissioning of the entire package of ICT for the five hospitality buildings in the project.

The Jewel of the Creek Project is spread over 123,000 sqm and is located in Deira, strategically bound by the Al Maktoum Bridge, Baniyas Road, Floating Bridge and Dubai Creek.

H.E. Khalil Ibrahim Al Sayegh, general manager of Dubai International Real Estate said: “The Jewel of the Creek is our flagship project and we seek partners who are able to deliver exceptional standards of work. From the start of discussions with GBM, it was clear that they had extensive knowledge of the ICT sector, good customer references and vast experience deploying their solutions in the regional hospitality sector.

“What stood out were the strong partnerships GBM had in place with the world’s leading technology companies and its investment in a talented, skilled workforce who are able to adapt and cater to our specific business needs. This gave us the confidence that GBM is the ICT partner who would be able to define and enhance the way we manage the guest experience through the use of smart technology, mobility and Wi-Fi analytics.”

Ashok Bhola, general manager of GBM Dubai and Northern Emirates said, “With the arrival of mega-events such as the Expo 2020, we are in an era of unprecedented growth in Dubai. The hospitality sector is one of the biggest players on this front and the Jewel of the Creek project is an illustration of the stunning projects arising in the city. GBM is proud to partner with a project of such scale, and the technology solutions which will be implemented have been designed to significantly enhance the guest experience.

“The Jewel of the Creek Project will be equipped with cutting edge technologies in ICT which are driven by mobility and analytics. We will be working with a solid eco-system of partners to also help Roda Hotels address any pain points on the project and help support the growth of their business.”



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