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EMC and Jordan bus firm develop custom MB coaches

Emirates Motor Company partners with Jordan’s Elba House on luxury coach based on a Mercedes-Benz chassis

Bilal Al Ribi, GM for Daimler Commercial Vehicles at EMC, and Ricardo Khoury, chairman and CEO of Elba House.
Bilal Al Ribi, GM for Daimler Commercial Vehicles at EMC, and Ricardo Khoury, chairman and CEO of Elba House.

Emirates Motor Company (EMC), the Mercedes-Benz distributor for Abu Dhabi and the flagship company of Al Fahim Group, has partnered with Jordan’s Elba House, a prominent bus, to build custom-designed luxury coaches based on a Mercedes-Benz chassis.

The chassis in question, the OC 500 RF 1842 is a bus chassis model from Mercedes-Benz reputed for its efficient engine, exceptional safety systems, ride quality and stability in every driving condition.

The first bus manufactured under the new collaboration was dispatched from Amman to Abu Dhabi and was handed over to EMC on 16 August, 2016.

Bilal Al Ribi, GM for Daimler Commercial Vehicles at EMC, said: “Our partnership with Elba House will ensure that EMC is consistently able to provide local fleet operators with best-in-class buses and coaches to meet the growing demand in this segment.”

He added: “Mercedes-Benz buses have long set benchmarks for safety, quality and future-proof technologies. We are confident that our synergies with Elba House will give us a decisive edge over our competitors.”

Mercedes Benz built the first-ever bus back in 1895, and its buses and coaches continue to number among the most recognised automotive brands worldwide.

Ricardo Khoury, chairman and CEO of Elba House, commented: “We are pleased to collaborate with EMC to provide its clients with tailor-made transport solutions that ensure optimised performance and maximum passenger comfort.

“In meeting the stringent quality standards of the renowned Mercedes-Benz buses and coaches, we will rely on our experience of over two decades in the commercial body building field to manufacture coaches that meet the highest standards of quality and reliability.”

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