Emaar unveils The Address beachfront resort in JBR
At a height of over 290 metres, the development is located at the end of the Jumeirah Beach Residences (JBR) in Dubai Marina
Emaar Hospitality Group, the hospitality and leisure arm of global developer Emaar Properties, unveiled the first beachfront resort property under its Address hotel brand in Dubai – The Address Jumeirah Resort + Spa, The Address Residences Jumeirah Resort + Spa and The Residences Jumeirah Dubai, managed by The Address.
The Address Hotels + Resorts will manage the 182-room hotel, serviced residences, and residential apartments in the towers.
At a height of over 290 metres, the development is located at the end of the Jumeirah Beach Residences (JBR) in Dubai Marina.
Appealing to both leisure and corporate travellers, The Address Jumeirah Resort + Spa is set apart by its location overlooking the Ain Dubai (Dubai Eye) and with direct access to Sheikh Zayed Road. It will include a rooftop infinity pool, 100 metres of beach frontage, and exclusive F&B concepts including a lounge at the highest level.
Chris Newman, chief operations officer of Emaar Hospitality Group, said: “The Address Jumeirah Resort + Spa will be an astonishing development that will redefine the traditional concepts of beachfront hotels. It also underlines our focus on growing as a management company through long-term contracts.
"While the new property’s imposing architecture will be a key draw for visitors, the proven standards of service defined by The Address Hotels + Resorts will make it a destination of choice for corporate and leisure visitors from around the world. The unparalleled views from the hotel and serviced residences, and the wide range of leisure and wellness pursuits will differentiate the property from the rest.”
The landscape of The Address Jumeirah Resort + Spa will be broken down into terraces of greenery, outdoor lounges, restaurants, and pools that cascade into each other.
Pools will be separated into adult and kids, with some of them dedicated to hotel guests and others for residents.
The Address Jumeirah Resort + Spa will have five F&B concepts including a lobby lounge, all-day dining restaurant, signature restaurant, beach grille, and destination lounge at the rooftop.