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Dubai property ads to require government approval

Permits will be needed for "any real estate announcements", such as print and radio ads, website adverts, and ads placed on social media such as Facebook and Twitter

RERA's new rules took effect on 2 October. [Representational image]
RERA's new rules took effect on 2 October. [Representational image]

Property ads in Dubai will require prior approval from the Land Department's (DLD) Real Estate Regulatory Agency (RERA). 

Arabian Business reported that real estate companies operating in Dubai received a circular informing them of the new rules, that took force on 2 October. 

Marwan Ahmed Bin Ghalita, CEO of RERA, signed off the notation stating that brokers must apply to DLD for permits. 

According to the circular, these requests may be made through DLD's website or through its Trakhees e-service platform. 

The report stated that permits are needed for "any real estate announcements", such as print and radio ads, website adverts, and ads placed on social media such as Facebook and Twitter. 

Any property listing that does not have a permit will be "dismissed", the report continued, adding that legal action could be brought against the firms behind such ads. 

Ali Abdullah Al Ali, director of RERA's Real Estate Licensing Department, told Arabian Business in a statement that "the new permits can be granted immediately if brokers and their listings meet the required terms and conditions". 

Approval would otherwise take up to a maximum of two working days, Al Ali added. 

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