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Averda promotes recycling with Dubai Municipality

Averda marketing director, Philippa Charlton, outlines the company’s recycling activities that are being implemented in collaboration with Dubai Municipality

Philippa Charlton, Averda.
Philippa Charlton, Averda.

Averda is fully committed to increase the recycling awareness in the emirate of Dubai. We are extremely proud and honoured of our achievements made in this regard and we can only hope that Averda will contribute to Dubai being recognised as the MENA region’s leader for waste recycling initiatives.

Averda has provided the Dubai Municipality with smart e-waste bins since 2014 – the bins are equipped with sensors that interact live and online with Averda’s Dubai operations department through GPRS. The bins’ intelligent systems provide desk-based analysts with data related to their filling level and expected dates for collection.

With a capacity of one cubic metre, the bins collect small electronic items such as mobile phones, tablets, trimmers, laptops, hair dryers, chargers, and any other of electronic items that fit into the anti-scavengers bin lid of 40×40 cm. So far, Averda has provided Dubai residents with a total of six e-waste recycling bins, five of which are installed in COOPs around Dubai and one in the Mall of the Emirates. In May 2016, Averda and Dubai Municipality commissioned a smart recycling centre in Dubai, the first project of its kind across the GCC, located in Al Manara Parking Centre. Within six months of commissioning the centre, two similar facilities were inaugurated in Karama Park and Al Rashidiya Park.

The three recycling centres are equipped with solar panels to ensure their energy efficiency and minimal environmental impact, whilst the recycling bins are provided with intelligent relay sensors, feeding various accurate data back to Averda’s monitoring stations – including alerts when the bins are nearing their maximum intake capacity.

A key feature of all three recycling centres is represented by their environment-friendliness: not only do they support Dubai Municipality’s commitment to enforcing a highly sustainable waste management policy but only recycled materials have been used for their construction: the floors are made of recycled wood, the main container body frame is made from a recycled 20ft shipping container, and the power used to operate the centres is fully generated by solar panels.

The recycling centres are monitored remotely through smart sensors fitted to their compartments, by CCTV, and are also equipped with an automatic motion sensor that activates an audio to welcome users.

Averda has also enforced sorting at source activities in Dubai, offering door-to-door general waste and recycling materials collection from households. We currently collect recyclables from more than 12,000 households located in the areas covered by Averda’s contracts with Dubai Municipality. Dubai residents mostly recycle glass, paper, cardboard, metal cans, and plastic, with the total monthly quantities of these materials being in the region of hundreds of kilograms.

We have also found that following efforts undertaken by Averda and Dubai Municipality during our joint awareness raising campaigns, the residents in these areas have also begun the sorting wood, leather, textiles and fabrics, e-waste, batteries, and rubber.

In 2016, to mark the international celebration surrounding Earth Day, Averda and Uber Dubai joined forces to tackle the ever rising problem of e-waste. Over the four hours of this initiative, 64kg of e-waste was appropriately disposed of and recycled, with hundreds of Uber riders requesting the services of UberRECYCLE. We hope to replicate this highly successful initiative in 2017.

Recycling, sorting at source, and disposing of environmentally harmful items have a dramatically positive impact on the local economy and resources, and especially on the unnecessary quantity of waste that is sent for landfilling. We hope that Dubai will soon be the GCC’s first city to implement a robust system of sorting at source and recycling for all its residents and businesses.

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