Five minutes with Anita Nouri, GESS UAE
Anita Nouri, CEO, Green Energy Solutions & Sustainability (GESS)
What does your role involve?
I am involved in every aspect of GESS’s operations as its CEO and business development director. I work closely with government bodies and municipalities, as well as develop growth strategies for Dubai’s neighbouring emirates and the GCC. The focus of my role is raising awareness. There isn’t just one solution that will help us turn back the climate change clock – it takes more initiatives, and landfill gas is often ignored in this region.
What do you love most about your job?
I love my job! What I love most is being able to do something that no one believed could be accomplished here. Dubai is a place where if you dream big, work hard, and stay focused, then you will achieve your dreams. It is the philosophy this emirate and the UAE were built on. I love talking to our youth about environmental sustainability, and the best part about my job is seeing change.
What is the most challenging aspect of your job?
Being the first at something is never easy. Al Qusais Landfill is the first of its kind in the region – especially in the UAE – to produce power from landfill gas. It is the first landfill project in the Middle East to sell carbon credits. We want it to power grids next, and that is a new challenge too.
What has been your most memorable project so far?
My most memorable project is the Al Qusais Landfill Gas Flaring and Power project with Dubai Municipality – a Clean Development Mechanism (CDM) facility registered with the United Nations Framework Convention on Climate Change. It is providing power from waste gas that was previously harming the environment, and its capacity could be expanded to 20MW by 2020.
Where do you see the green industry in five years?
I see big developments in the next five years now that we have come around the bend and the road has been cleared to enable the development of environmentally friendly technologies. Green building codes, renewable energy and recycling initiatives, government legislation to implement these projects, and overall awareness of our climate’s needs will change the regional waste management and FM sectors.
What do you like to do in your spare time?
Spare time is a commodity that I don’t have much of, so most of my free hours are spent with family. Sometimes we visit tourist spots across Dubai or go for brunch and swimming too. It’s really all about having a good time.