CASE open day in Qatar
Qatar's construction sector was invited to see first-hand how CASE's high quality range of equipment and its official distributor in Qatar, Nasser Bin Khaled & Sons Heavy Equipment(NBK), can best serve the sector.
CASE invited members from Qatar's construction sector to an open day to view the OEM's range of products.
In late October, major decision makers and operators in Qatar’s construction industry were invited to see first-hand how CASE Construction Equipment and its official distributor in Qatar, Nasser Bin Khaled & Sons Heavy Equipment (NBK) are able to support the sector at an open day event held at Regency Hall, Doha.
On show was the high quality range of CASE equipment, technologically designed to give customers economic, environmental and safety advantages across a wide range of applications.
The line-up included models from the CASE Heavy Line and Compact Line, including the CASE 821F wheel loaders for the aggregate sector, the SR150 and SR130 skid steer loaders, 570T and 580T backhoe loaders, and TX170-45 telehandler.
Hosted by CASE representatives from Europe and the UAE, guests were treated to live demonstrations given by professional demonstrators from the UK and Germany.
At the event, Raffi Keuylian, general manager of Nasser Bin Khaled & Sons – Heavy Equipment Division said that the aim of the open day was to create awareness about the OEM’s premium line of equipment, while educating clients about after sales services, training, parts support and financing solutions.
Keuylian added: “We were able to meet key decision makers and influencers and show them what we can do for their businesses. This was the first time our heavy equipment division has hosted an event of this size, and it will be a trendsetter for our division.”
He went on to outline the targeted customer care that NBK offers, “We have a dedicated team consisting of a product manager and four sales engineers who are entirely focused on the brand, and we work very closely with the CASE teams to maintain customer relations and satisfy their needs.
“CASE also helps us train and develop our staff through web-based and face-to-face sessions,” the executive added.
Senior business director CNH Industrial Construction Equipment for Africa and Middle East, Franco Invernizzi, concluded: “In NBK we have found an outstanding partner, which has shown it is capable of giving CASE customers the best sales and service support, which they expect from our brand” and assured that the Qatar market was of great significance to the brand.