Big 5: Aleris showcases anodised aluminium to GCC
Aleris is using The Big 5 2016 as a platform to raise awareness of its anodised aluminium products among prospective customers in the Middle East
Aleris is using The Big 5 2016 as a platform to showcase its anodised aluminium products to prospective customers in the Middle East.
The US-headquartered aluminium extruder told Construction Week that, while its products are widely used in the European and Southeast Asian markets, it is looking to increase its market share in the Gulf region.
Speaking on the first day of the exhibition, Alain Dufour, sales director for the industrial segment at Aleris, said that the company’s products are ideal for use in the GCC market.
“[Our aluminium] is really suited to the Middle East market because [it] is the first metal product that has [attained] the NFPA 285 standard, which is the fire-resistant standard that has been [stipulated by Dubai Municipality],” he explained.
Owing to its anodised nature, Dufour added that Aleris aluminium was well suited to developers and building owners looking to give their projects distinctive aesthetic designs.
“[We produce] anodised aluminium that is either naturally anodised or colour anodised,” he noted. “This is a very hard surface [that is achieved with] a chemical treatment; it protects the aluminium for decades.
“[Anodisation] allows us to perforate, bend, transform, and expand the aluminium. This [means that] clients can create an exclusive façade that will be very specific to a single building,” Dufour added.
The Big 5 2016, which is currently taking place at Dubai World Trade Centre (DWTC), will continue until Thursday, 24 November.
Aleris is exhibiting its products at stand SS F126.