Crystal Lagoons eyes hospitality projects in Qatar
Crystal Lagoons has revealed plans to capitalise on Qatar’s growing tourism sector by presenting its patented water technologies to a series of the country’s real estate developers
Crystal Lagoons has revealed details of its strategy to capitalise on growth within Qatar’s tourism sector.
The company, which holds the Guinness World Record for the largest artificial lagoon, has organised a series of meetings with Qatar-based real estate developers.
The firm is confident that its patented man-made lagoons, which offer features such as reduced water consumption and the ability to use any kind of water, will find favour among Qatar’s development community.
Commenting on the strategy, Carlos Salas, Crystal Lagoons’ regional director for the Middle East, said: “Many developers throughout the region are looking for a point of difference, and features such as Chrystal Lagoons’ ability to bring the idyllic lifestyle of the beach anywhere in the world not only add to the aesthetic appeal of a destination, [but] also provide practical recreational leisure facilities – such as paddle boarding, sailing, and kayaking – at low construction and maintenance costs.
“Essentially, we offer a sound return on investment, because developers can charge a premium for properties overlooking – or even in the proximity of – our lagoons.”
According to the Qatar Tourism Authority, the country is on course to welcome between seven and nine million tourists annually by 2030.
This growth forecast, up from an estimated 4.3 to five million visitors in 2022, will be facilitated by $40bn (QAR145.6bn) and $45bn (QAR163.8bn) of investment in the tourism sector.
Qatar welcomed approximately three million visitors during the course of 2015.
“With its futuristic skyscrapers and ultra-modern architecture, the state has the potential to become one of the most exciting tourism and real estate markets in the world, especially after committing significant investment into major infrastructure projects across the country,” Salas continued.
“We have developed our patented technology and proven business model to ultimately add significant value at a very low cost. Our ultrasonic filtration system means we use less than 2% of the energy required by conventional filtration systems, half the water of a park of the same size and 30 times less water than a golf course.
“These unique selling points have fast-tracked our growth and expansion, and we’re now able to take our technology and creating an idyllic lifestyle anywhere in the world. Furthermore, and looking to the future, we can provide our partners in the Middle East, North Africa, and India, with a viable, affordable, long-term solution, despite climate and geographical challenges – particularly when you consider we can use any kind of water, including brackish from underground aquifers, eliminating the need to consume valuable freshwater resources,” he added.
Crystal Lagoons selected Doha as the stage for the unveiling of its latest film-based evaporation technology. The system, which is manufactured in Canada exclusively for Crystal Lagoons, lowers water-waste rates by up to 70% compared to conventional methods.
By presenting its technologies to prominent real estate developers active in the country, Crystal Lagoons intends to capitalise on the $7.2bn (QAR26.2bn) of tourism receipts estimated in Qatar by 2025.