Rubber World Industries' big ambitions after Big 5

Rubber World Industries reveals how it is capitalizing on its appearance at The Big 5 in Dubai last November


One of the first steps in our strategic planning process for The Big 5 in Dubai was to choose the best location for our company stand at the exhibition. The location we had chosen at The Big 5 was very strategic since it captured the attention of the show’s visitors and helped boost footfall to our stand during the event. The stand was designed to attract visitors and to showcase our unique branding. At the stand we made sure to display all the products that we manufacture so that visitors could see the quality of our offering.

We had three reception areas to greet and cater to all visitors and prospective clients. All assigned staff had their designated tasks during the event to ensure that visitors to the stand had a seamless experience. We also used a mix of media channels like PR, email blasts, advertising campaigns in print, digital and social media to create awareness about our participation at the event. We also utilised a hanging banner so visitors could see our brand even from afar, and also used the show daily publication to create further awareness at the exhibition.

Rubber World Industries’ key goals at The Big 5 were to strengthen business relationships with existing clients. We wanted to build rapport and produce interest among prospective clients who visited the event. We also used the show as a platform to showcase our brand at one of the biggest trade shows in the region.

We offered our complete range of HVACR products including rubber insulation tube and sheets, glue and seals, insulation tapes (foam tapes, PVC tape, aluminium tape and duct tape), flexible ducts, anti-vibration pads and duct cloth. Since 1993, Rubber World Industries has been supplying technically engineered insulation products carrying Gulf-O-Flex as its flagship brand. Currently, Gulf-O-Flex is used in more than 90 countries worldwide.

Rubber World Industries has made a few deals and even finalised some during the event. The acquired leads were from the GCC, Africa and some parts of Asia. Our closed deals during the event were around $3m and we further expect an increase in demand this year, particularly from GCC and Africa markets. All qualified leads have been given to designated departments to make follow-ups.

As per our assessment and as per the response derived from clients during The Big 5, there is an increase in demand for HVACR products as more projects are in the pipeline this year. There is definitely a positive growth trend in the market, particularly in the HVACR sector. RWI has already set strategies to meet the upcoming demand, including factory expansion and increasing of distribution channels.

Rubber World Industries will launch new products in the first quarter of 2017 and more will be included into the range of HVACR accessories thereafter. The company is already in partnership with major consultants and contractors, particularly in the UAE and other GCC countries, supplying insulation products for commercial, residential and government projects.

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