Bee’ah offers smart waste recycling products

Bee’ah has launched innovative recycling programmes to encourage people to recycle waste more with Bee’ah Rewards and WiFi bins

Firas Wahbeh, director – marketing and corporate social responsibilities at Bee’ah.
Firas Wahbeh, director – marketing and corporate social responsibilities at Bee’ah.

Waste management firm, Bee’ah, has announced a couple of initiatives aimed at encouraging recycling in the country, at the ongoing World Future Energy Summit (WFES) in Abu Dhabi.

The Sharjah-based company has inked a partnership with Masdar to set up a new recycling plant in the emirate, as well as launched a Bee’ah Rewards programme.

Firas Wahbeh, director – marketing and corporate social responsibilities (CSR) at Bee’ah told Construction Week that Bee’ah Rewards is the first CSR programme of its kind that will reward individuals for their efforts with get ways to Paris, Hong Kong, and Barcelona, as well as Espresso machines, iPhones, and cinema tickets.

Explaining in detail about the rewards programme, Wahbeh said: “It [Bee’ah Rewards trash bin] takes in plastic bottles and metal containers such as tin cans, and compresses it. Every time a bottle or a tin is put into the machine, you receive a bar code, which can be scanned via our Bee’ah app and you can sign up for the monthly draw.”

“The idea is to recycle things that is used on the go from the mall, universities, and public areas,” he added.

The first Bee’ah Rewards machine has already been installed at the Dubai International Airport, with the second one to be added soon. Wahbeh also revealed that many more machines will be available across the country – Dubai Marina Mall, American University of Sharjah, and Sahara Mall – in the next few months.

He also spoke about Bee’ah’s WiFi trash bins which are being placed in “touristy areas” to encourage people to recycle more. The Wifi bins offer free public WiFi within a radius of 40 metres. “The first phase of placing these bins in public areas started in the first week of Ramadan last year. The first WiFi bin was placed in the Heart of Sharjah, followed by a few by the Sharjah corniche,” Wahbeh said.

At the moment, Bee’ah have 10 Wifi trash bins in public areas, and 74 of them will go out in the next two quarters of 2017.

“This year we’re planning to launch them in a much bigger way with another phase of WiFi bins in different areas,” he added.

He also noted that Bee’ah has plans to add a few more products to its list of recycled materials and increase its recycling capacity of rubber and construction waste. “Our construction/ demolition waste recycling facility is our busiest [unit].

“The amount of waste that comes in from construction sites is even more than household waste. The good news is that, through our facility we’re able to recycle 95-97% of it. All of that gets recycled back into aggregates, which is then sold to construction companies.”

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Construction Week - Issue 765
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