Centurion to manufacture hard hats in Saudi Arabia
Following the establishment of manufacturing capabilities in Saudi Arabia, Centurion has announced plans to increase its footprint in the Middle East’s personal protective equipment segment
Centurion has outlined its strategy for growth in the Middle East, following the establishment of manufacturing activities in Saudi Arabia.
The personal protective equipment (PPE) manufacturer has set up tools in the kingdom to mould products for the Middle East’s construction market.
Centurion is the first head-protection company to establish manufacturing operations in Saudi Arabia.
The firm now intends to conduct a major global rebrand, with a specific focus on the Middle East. Using Intersec 2017 as a platform, Centurion’s chief executive officer, Jeff Ward, hosted a seminar to outline the brand’s regional strategy.
“With a constant flow of major infrastructure projects planned throughout the region, there has never been a greater need for continuing advancement in head protection systems to ensure workers can deliver their best,” Ward commented.
“Bu building on more than 100 years of specialism in this space, we’re proud to be an enabler, focussing on enhancing wearability to empower workers to shape the modern world we live in, and have the confidence to think clearly.”
This was the first time that Centurion had exhibited at the Intersec exhibition, which took place at Dubai World Trade Centre (DWTC) from 22-24 January. As part of its rebrand, the firm has developed a new logo, website, and tagline: ‘When Clarity Counts’.
In line with its increased regional focus, Centurion has also appointed Ahmed Kamel as sales manager for the Middle East and Africa.
“We’re hearing from customers that this is the right time to really cement our focus in the region, and our manufacturing presence in the Kingdom of Saudi Arabia is testament to this,” he explained.
“Whilst safety of course remains paramount, our [Intersec] seminar also highlighted the importance of comfort, style, and durability in head protection, and we’re looking forward to delivering new product innovations in 2017,” Kamel concluded.