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ASC official distributor of ELF brand in Qatar

Qatar's Arabian Supply Centre has been selected as the official distributor for the Elf brand of lubricants within Qatar.

Thibaud de Lisle (fifth left), Managing Director, Total Marketing Middle East FZE and Total Lubricant Blending Unit.(image: The Peninsula)
Thibaud de Lisle (fifth left), Managing Director, Total Marketing Middle East FZE and Total Lubricant Blending Unit.(image: The Peninsula)

Qatari company, Arabian Supply Centre (ASC), has been elected as official distributor for Elf brand of lubricants in Qatar.

Total Marketing Qatar (TMQ), a subsidiary of Total Marketing Middle East (TMME) announced ASC’s as its official distributor for its ELF brand in Qatar.

This relationship with the premium product is seen to boost new businesses and augments Total’s presence on a national level and enhances ASC already wide product range to the Qatari market, that includes many leading construction and industrial equipment brands, spare parts, lubricants, tyres and batteries.

ASC’s reputation of sound principles and quality products, combined with excellent customer service makes them ideal partners for ELF and its wide range of lubricant products.

ASC’s selection as the official distributor was based on its historical and sound local presence in the region.

Thibaud De Lisle managing director of Total Marketing Middle East said at the signing ceremony: “We are proud to be working with ASC, who are ideally placed to service the growing and developing market of Qatar, in which they are already well established. ELF is a leading brand in Qatar and the world, and through this partnership, we will have a stronger opportunity to maximise business.”

He added that it is ASC’s ability and commitment to deliver excellence to its customers, along with its high standards of quality and the skilled people of ASC, that were some of the key factors that influenced the decision to be appointed as the official distributor of ELF.

At the signing ceremony, Hisham Hadid, CEO of ASC stated that the company is pleased to partner with Total and keen to expand ELF brand in the market, providing a team of experts with extensive experience in this field and is ready to meet the demanding customer needs.

“At ASC, we believe that, our ability to strongly support our customers will go a long way in establishing lasting reputation and relations,” he added.

This distribution agreement will increase Elf’s ability to further penetrate the retail and commercial segment in the developing Qatari Market.

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