Dubai: Smartotels launches new concept FORM hotel

The FORM will offer business and leisure travellers a hotel that is design-forward while focused on health and fitness

UAE-based Smartotels has launched its FORM hotel brand in Dubai.
UAE-based Smartotels has launched its FORM hotel brand in Dubai.

UAE-based Smartotels has launched its FORM hotel brand, a new concept hotel that features a technologically-advanced and socially responsible design.

The FORM will offer business and leisure travellers a hotel that is design-forward while focused on health and fitness.

Smartotels founder Tarek Daouk said the hotel will be located in Dubai's Al Jaddaf area, according to Hotelier Middle East.

In keeping with the brands emphasis on healthy habits, the hotel will not serve alcohol, which the founder says is in no way a "religious adaptation".

"As a brand we want to position health and fitness as important values, and to be a dry hotel matches those,” he added.

FORM's 143-key flagship property is being developed by Dubai Contracting Company (DCC), and designed by Paris-based global architectural firm, Architecture-Studio.

The hotel is currently under construction and is planned to open in Q1 2018.

Smartotels plans to grow its portfolio of lodging brands to 25 properties by 2026.

 

Most popular

Awards

Deadline approaches for CW Oman Awards 2020 in Muscat
You have until 20 January to submit your nominations for the ninth edition of the

Conferences

CW In Focus | Inside the Leaders in KSA Awards 2019 in Riyadh
Meet the winners in all 10 categories and learn more about Vision 2030 in this
CW In Focus | Leaders in Construction Summit UAE 2019
A roundup of Construction Week's annual summit that was held in Dubai this September

Latest Issue

Construction Week - Issue 765
Jun 29, 2020