fmME Awards 2017 Sponsor Speak: Category sponsors
Meet the category sponsors of the fmME Awards 2017
“Coming on board as category sponsor is another way of showing our support and recognition for achievers in the industry,” Jennifer Peltenburg, director of sales and marketing for Interserve’s FM operation in MENA, says. “It also shows our support for ITP Media Group and the fmME Awards brand, as we have been part of the event for a very long time.
“The awards assist us in positioning ourselves as patrons for recognising commendable achievements within the industry, which is our main aim. Our participation also provides a sense of belonging to Interserve and our partners across the GCC and shows our appreciation for all of our staff’s efforts. I think over the years, FM has grown into a significant industry and our peers are beginning to recognise [the] importance of [industry events].”
Peltenburg concludes: “Events like the fmME Awards bring to light the efforts put in by individuals and companies during the year. Winning laurels at the event not only boosts the morale of FM teams, but also helps set the bar for others.”
“The fmME Awards have been an industry barometer for the last 10 years and within that duration, our company has also evolved and reached new heights,” Alain El Tawil, managing partner of high-access cleaning specialist company Grako, says.
“For the regional FM industry, the fmME Awards are an ideal opportunity to network with peers and potential business partners. The ceremony also offers a chance to understand and learn best practice and innovative ideas from the significant projects that are nominated under each category, as well as the winning submission.
“FM is already a big sector in the Middle East and in key markets like the UAE and Qatar, it will only grow in size in the years to come. The fmME Awards are a hub for companies from across the GCC and wider Middle East to interact and share best practice.
“At this year’s ceremony, Grako’s team will look to meeting established and new FM players with whom we could expand our partnership model,” El Tawil adds.
“Imdaad is demonstrating its support for the 10th fmME Awards and what they stand for by signing up as a category sponsor this year,” Jamal Abdullah Lootah, CEO of Imdaad, says.
“Like the awards, we seek and celebrate industry best practices and raise public awareness on FM’s pivotal role in the 21st century. As a category sponsor, we are also paying tribute to the people, projects, and companies making a mark on the region’s growing and flourishing FM market.
“At the awards, we expect to touch base with influential leaders in the MENA market, showcase Imdaad’s achievements in the regional and global arenas, and gain insights about latest best practices. The ceremony brings a number of value-added benefits to its participants by gathering influential FM leaders under one roof and opening up new networking and knowledge sharing opportunities for all attendees.
“Companies with strong fiscal performance and life-changing social programs will take the center stage at this year’s fmME Awards,” Lootah adds.
“We have signed on as category sponsors for the fourth consecutive year as a show of support for the regional FM industry’s growth and to promote FM services among the owners and landlords,” Eng Ansari, CEO of Adeeb Group, says.
“Events like the fmME Awards give FM players room to gather and share latest market trends and views. They also promote business relations among companies and help FM teams get acquainted with new technologies in the market.
“The fmME Awards brand has been a guide for the regional FM industry for many years and acts as a confidence booster for FM providers, as all major players in the market come out in force to report their progress and the strength of their developments by participating in various award categories.
“Sustainable factors such as energy savings, work on major iconic projects and achievement with typical structures or unique designs, and innovation and cost-efficiency will be key trends to look out for at this year’s fmME Awards ceremony,” Ansari adds.
Bee’ah / Tandeef
“Signing on as a category sponsor allows Tandeef – Bee’ah’s innovative waste collection division with its smart services, bins, fleet, and processes – to exemplify impeccable FM,” Mohamed Al Hosani, managing director of Tandeef, says.
“While the awards’ benefits are plenty, the high-impact exposure received from the awards will reinforce our presence and more importantly, Tandeef’s position in the UAE and the region. fmME’s are notable industry awards that reflect the importance of industry success and clearly demonstrate the function, provisions, and changes in process necessary to FM. Similarly, Tandeef reflects our approach and the challenges faced by FM, leading our business forward.”
Remarking on the key trends that could be a topic of conversation at this year’s awards ceremony, Al Hosani adds: “The four most common trends that were in focus last year are economic and regulatory developments; commercialisation; technological development; and demand for value added-services.”
“Emirates International Property Services through its new brand B.fm – which has been established to promote its FM arm – has signed on as a category sponsor in order to contribute to the success of the 2017 fmME Awards,” Mohamad Abou Laban, general manager of B.fm, says.
“It is the responsibility of all FM companies to participate in such events through sponsorship and submissions for various categories. As the company [has] just relaunched its new brand B.fm, we are looking forward to receiving exposure within the industry.
“The competition for an award pushes all companies to improve their services. Winning an award gives teams and individuals with a sense of achievement and urges other nominees to improve.
"Most FM industry events are concentrated in the UAE, followed by Saudi Arabia and Qatar. Our recommendation is to add more events across the Middle East.”
Laban says he expects “a focus on driving efficiencies” and FM teams “operating smartly” at this year’s ceremony.