Al-Futtaim Motors donates Toyota Prius to EWS-WWF

EWS-WWF will reduce its greenhouse gas emissions from road transport by up to one tonne of carbon dioxide per year with the Prius

EWS-WWF's Tamara Withers (left) shakes hands with Al-Futtaim Motors' Saud Abbasi (right).
EWS-WWF's Tamara Withers (left) shakes hands with Al-Futtaim Motors' Saud Abbasi (right).

Al-Futtaim Motors has supported Emirates Wildlife Society-WWF’s (EWS-WWF) efforts to encourage sustainable development in the UAE by donating a Toyota Prius to the organisation, in the spirit of the celebration of 2017 as a ‘Year of Giving’ in the country.

The Prius’s lower emissions and smaller carbon footprint, EWS-WWF will reduce its greenhouse gas emissions from road transport, knowing that the Prius can save up to one tonne of CO2 per year.

Saud Abbasi, managing director for Toyota products at Al-Futtaim Motors, said: “There was an obvious synergy in Prius supporting a conservation organization like EWS-WWF, based on our shared commitment toward creating sustainable solutions as part of our commitment to a greener environment.

“Prius is the immediately available solution to a problem that’s been decades in the making, and it’s the first step in moving towards more sustainable transport, in-line with the Government’s UAE Vision 2021 initiatives for a more sustainable environment and infrastructure.”

The new Prius employs a petrol engine and an electric motor, and can be powered by the engine, the electric motor, or a combination of the two. The vehicle automatically chooses the most efficient mode for the best mileage and lowest emissions.

Tanzeed Alam, climate and energy director at EWS-WWF, noted: “A move to low emissions vehicles like hybrid vehicles is critical to addressing climate change and improving air quality. This will save the country significant amounts of carbon dioxide and money.

“We are grateful to our partners Al-Futtaim Motors for our new hybrid car, as we are committed to ‘walk the talk’ and raise awareness of the need to use more energy efficient cars in the UAE.”

The Toyota Prius was the world’s first mass-produced hybrid vehicle (petrol-electric) when it was launched in 1997, and has since sold over 3.7 million units around the globe.

Al-Futtaim Motors has operated the Toyota franchise in the UAE for six decades, having received its first shipment of 28 Land Cruisers and Toyopets from Japan in 1955.

Emirates Wildlife Society is a non-governmental organisation (NGO) established in 2001 under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s representative in the western region and Chairman of Environment Agency-Abu Dhabi.

In January, Al-Futtaim Motors also opened the largest and most advanced Toyota facility in the UAE – a five-storey, 14,000m2 3S (sales, service and spare parts) centre in The Wave building in the Musaffah industrial area in Abu Dhabi.

In other green vehicle news, Dubai Silicon Oasis Authority (DSOA) took delivery of two Golf GTE plug-in hybrid cars from Al Nabooda Automobiles, the distributer for Volkswagen in Dubai and the UAE's northern emirates.

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