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Al-Futtaim Motors organises UAE desert clean-up

Al-Futtaim Motors pursues sustainability with company-wide environment activity, alongside efforts to promote hybrid-electric and fuel cell technology in the UAE

Participants in the Al-Futtaim Motors clean-up gather for a congratulatory closing ceremony to the proceedings.
Participants in the Al-Futtaim Motors clean-up gather for a congratulatory closing ceremony to the proceedings.

Al-Futtaim Motors recently conducted a company-wide environmental initiative that saw more than 300 people undertake a desert cleaning project in association with Dubai Municipality, Dubai Police and Dubai Rescue.

The clean-up covered close to six square-kilometres of Dubai’s deserts and resulted in the collection of approximately five tonnes of rubbish, including plastic, paper, carton and discarded food items, amongst other environmentally harmful material.

“As a leader in sustainable mobility in the UAE, we felt that our duty was beyond just offering the widest range of hybrid vehicles in the country,” said Bertrand Thiebaut, senior MD of Al-Futtaim Motors.

“We wanted our associates to physically contribute towards the preservation of the UAE’s nature, so we can collectively give back to this beautiful country, helping it become more environmentally conscious, in line with the Government’s agenda.”

Last week, Al-Futtaim Motors reached out to support the Emirates Wildlife Society-WWF by donating a Toyota Prius to allow the organisation to reduce its greenhouse gas emissions from road transport by up to one tonne of CO2 per year.

The Toyota Prius, the world’s most popular hybrid car, was launched in the UAE in 2016. Over the last six years, Al-Futtaim Motors has also grown Lexus into the largest provider of luxury hybrid vehicles in the UAE.

In January, the dealer announced a collaboration with Toyota Motor Corporation, Masdar, ADNOC and Air Liquide to further study the possibilities for a hydrogen society in the UAE, by testing a number of zero-emission Toyota Mirai fuel cell vehicles on UAE roads.

Last week, Al-Futtaim Motors furthered its aftermarket capabilities by opening the largest Toyota facility in the UAE – a five-storey 3S service centre in The Wave building in the Musaffah industrial area in Abu Dhabi with 64 work bays and the capacity to accommodate up to 250 cars per day.

Established in 1955, Al-Futtaim Motors is the largest company within Al-Futtaim Automotive group and is also the distributor of Hino trucks and Toyota Material Handling in the UAE.

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Construction Week - Issue 751
Oct 13, 2019