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Saudi domestic tourism to rise 40% by 2020

Domestic tourism across Saudi Arabia is expected to rise 40% by 2020 as internal trips within the kingdom have continued to increase since 2015

Government led investment is driving a surge in domestic tourism across the kingdom.
Government led investment is driving a surge in domestic tourism across the kingdom.

Domestic tourism across Saudi Arabia is expected to rise 40% by 2020 as internal trips within the kingdom have continued to increase since 2015, a new report reveals.

Government led investment is driving this surge in domestic tourism across the kingdom, according to the Euromonitor International Tourism Forecast report, prepared for The Hotel Show Saudi Arabia 2017.

The report identifies Makkah as the Saudi hospitality market's “main attraction” due to religious tourism, alongside Madinah, with Al Riyadh Province and the Eastern Province popular with business travellers.

And with the announcement of Saudi Vision 2030, vast initiatives have been launched to encourage more Saudis and visitors to explore the country for both business and leisure.

The new initiatives have also led to an almost instant spike in the number of people travelling internally with experts predicting 40% more domestic vacations taken in 2020 than were made just five years earlier.

Nikola Kosutic, Research Manager at Euromonitor International, said: “The Saudi Commission for Tourism and National Heritage (SCTH) is investing generously in boosting domestic tourism, launching a number of new initiatives.

“Live Saudi Arabia, in collaboration with Saudi Airlines and Aramco, for example, encourages residents to visit historic locations, whilst Leave No Trace aims to raise awareness of the importance of preserving the natural beauty of the country.”

An increase in hospitality projects have also contributed to the rise in domestic tourism and will continue to be a driver in Saudi’s growing tourism sector, especially in cities like Riyadh, Jeddah, and Al Khobar.

Earlier this month, Riyadh was named as the hot spot for hotel construction in the country, with almost 50 hotel projects underway and another 170 hotels and 60,395 rooms currently in various stages of the construction pipeline.

Al Khobar came in third as the top area for hotel development in Saudi Arabia with 20 hotel projects currently underway, ranking the city as an emerging destination for business travellers in the kingdom.

Saudi Arabia will see a record 68 new hotels and 29,033 hotel rooms open across its major cities in 2017 with several international brands including Nobu Hospitality and Rocco Forte Hotels making their debut in the market this year.

 

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May 11, 2019