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Interpipe launches product verification service

Interpipe’s pipe labels are each imprinted with a QR code with encrypted details that are unique to the customer order

Interpipe’s pipe labels are each imprinted with a QR code.
Interpipe’s pipe labels are each imprinted with a QR code.

Global steel pipe producer, Interpipe, has launched an online service that can securely authenticate its pipe products to reduce counterfeiting.

Interpipe’s pipe labels are each imprinted with a QR code with encrypted details that are unique to the customer order.

Every QR-code will be linked to the company’s database of shipped orders. To check the origin of the bundle, customers will have to scan the code via their smartphones.

If the pipes are genuine, the consignee will be redirected to the webpage with details such as the volume of products, the number of inspection certificate, date of shipment and heat number.

Otherwise, the customer will be notified about the possibility of counterfeiting and provided with the contact details for the regional sales office to verify the supply.

Andrey Burtsev, commercial director for Middle East, Africa and Asia markets, Interpipe, said: “The Steel Alliance Against Counterfeiting (SAAC) employs a multifold approach against counterfeiters.

“As a key member of the Alliance, Interpipe implements additional identification features on products to secure their origin. QR-codes on these pipe bundles will be a very effective first step to mitigate counterfeiting.

“This easy-to-use and technically advanced tool allows our customers to verify the origin of the bundle in just one click.”

Access to such an online verification service that tracks pipe origin provides an onsite check of the bundle origin for both distributors and end-users.

The service is part of Interpipe’s extensive campaign to defend its brand and secure anti-counterfeiting measures around the GCC.

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